Billion-dollar natural disasters are on the rise in the United States, according to CNBC. Even as I compose, a hurricane is making landfall in Louisiana while wild fires rage in northern California. And those are just the huge disasters. There were more than 1.3 million fires in the United States in 2018, and nearly 3 out of every five deaths related to a house fire took place in a house where there was no smoke detector or it didn’t operate appropriately. Harbor, a company thatjust closed on a$5 million seed round, wants to make users more ready. The item, which will introduce in October, aims to gamify the procedure of doing everyday preparation for disasters. Using openly offered information from agencies like NOAA, FEMA and USGS, along with land maps and building regulations to determine private family threat, Harbor takes a look at the user’s location and the general state of their home to identify kinds of threats to that private user and their residential or commercial property. From there, the platform curates a weekly list for the user to stay prepared, whether it’s tracking the quantity of water on hand(for those in the path of hurricane season )or inspecting the battery levels and performance of a smoke alarm.”For us, it’s not about purchasing a go bag,”stated CEO Dan Kessler.”It has to do with doing the important things you require to be prepared. Your strategy is a heck of a lot more crucial than your bag. Your bag is also essential, but without the planning it’s entirely pointless. The problem is a lot of individuals, especially right now with the wildfires taking place are stating ‘I don’t take a crack at bag,’and they purchase one for$ 50 on Amazon. They are not any more prepared at that moment as they were prior to

they bought the bag.” Not only does harbor want to help users prepare for disasters, consisting of curated product recommendations around readiness devices, however also assist guide them through the disaster itself and the aftermath, providing step by action instructions based on the particular situation. Harbor hasn’t released the product openly, the company is prepared with a two-fold company model which includes e-commerce and a freemium subscription plan for the app itself. The sole financier in the$ 5 million round was

25madison, a New York-based endeavor studio that incubates and funds companies from beginning. 25madison caused Dan Kessler, a previous Headspace executive, as CEO in January. Kessler brought on Eduardo Fonseca as primary innovation officer, who formerly acted as CTO of GoodRx. In overall, harbor is

made up of a group of 10 staff members, and the company declined to share any statistics around variety and inclusion on the team, saying “Dan and the group are extremely proud that the makeup of ladies and

underrepresented groups is above tech industry averages, consisting of the advisory board.”The board of advisers includes a number of noteworthy experts in the catastrophe space, including previous administrator of FEMA Brock Long, existing senior fellow for climate change policy at the Council on Foreign relations Alice Hill, and teacher at Harvard’s Kennedy School of Government and CNN national security analyst (who worked as Assistant Secretary at the DHS)Juliette Kayyem, to name a few. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.