Episerver is announcing that it has reached an agreement to get Optimizely for an undisclosed amount. Optimizely was founded in 2009 by

Dan Siroker and Pete Koomen. It ended up being synonymous with A/B screening, consequently developing a wider suite of tools for online marketers to try out and personalize their apps and sites, with more than 1,000 customers including Gap, StubHub, IBM and The Wall Street Journal. The business had raised more than$200 million in financing from Goldman Sachs, Index Ventures, Andreessen Horowitz, GV and others. Earlier this year, it laid off 15%of its staff, citing the effect of COVID-19. Episerver, on the other hand, was founded in Stockholm back in 1994 and provides tools for online marketers to manage their digital content. Accel-KKR offered the company to Insight Partners for$1.1 billion in 2018.

(Today’s announcement describes Insight as a”strategic advisor and sponsor”in the acquisition.)In a statement, Episerver CEO Alex Atzberger stated this is “the most significant improvement in our business’s history– one that will set a new industry requirement for digital experience platforms.”

It seems like the concept is to extend Episerver’s abilities around material and commerce with Optimizely’s experimentation tools.”The breakthrough mix of Episerver and Optimizely will change digital experience creation and optimization, making it possible for digital groups to replace uncertainty with evidence-based results,”Atzberger said. “This, in addition to our shared objective to empower growing business to contend digitally, makes me thrilled to invite the Optimizely group to Episerver, as we prove there are no remarkable experiences without experimentation.”A company spokesperson stated the offer is for a mix of cash and stock. The acquisition is expected to close in the fourth quarter of this year, with the business staying completely staffed and independent until then.”Winning in today’s digital world needs delivering the very best

and most personalized digital experiences,” said Jay Larson, who replaced Siroker as Optimizely CEO in 2017, in a statement.”Episerver and Optimizely have a shared vision to optimize every customer touchpoint through making use of experimentation. Together, we will enable our clients to do more testing, in more places, with greater ease than ever in the past.”Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.