Don'' t close your restaurant!: Better put it online

This post was translated from our Spanish edition using AI technologies. Errors may exist due to this procedure. Viewpoints revealed by Business owner factors are their own. 2020 has actually implied an obstacle

for organizations and dining establishments, who saw in house shipment applications an option to continue with their organization; However, the solution led-in most cases -a brand-new headache, when going into a completely different cost structure, with commission payments of up to 30%, without having access to information that would allow them to strengthen commitment programs and knowledge of consumers, hence losing control of business. If in the very first months of

the pandemic, the primary challenge for 85% of the dining establishment sector was the absence of digitization, which affected -specifically- supplying house service, according to figures from Deloitte and the National Chamber of the Dining Establishment Market and Seasoned Foods (Canirac ), the difficulty facing the sector is to go even more: more and more restaurants consider that their profitability depends on helping with the digitization of order and payment management, logistics service and profitable investment in marketing techniques that ensure the sales and future success.

Versus this background, Rodrigo Segal and Nicolás López, founders of the Chilean startup Justo that helps dining establishments take control of their organization by enabling their digital self-reliance by creating their own Internet page with an online sales point and shipment service., share five recommendations that will assist them not just survive, however also produce a service design that develops new bases for the advancement of the entire sector.

1. Dedication to thorough digitization services

Be clear about what you anticipate from your digitization process according to the needs of your business, this will make it much easier for you to reduce the variety of providers you need, facilitating your course to digital adoption. Choose companies with thorough options that use several key services for your organization in the exact same plan: from designing your website with an online point of sale, the house shipment service -if you need it-, even a service accelerator with focus on digital marketing, which assists you place your brand name and increase your sales.

2. Allocate as little starting capital as possible

Your digitization does not have to be harmful to the profitability of your company. Pick platforms that offer you accessible innovation tools with low commissions, specifically when you start on the path to digital adoption, all with the aim of obtaining higher benefits and better reacting to the requirements of your clients at a low expense. Do not go for the best understood services, check out and work with those that finest fit your financial requirements and your productive capacity.

3. Be smart in your financial investment

The digitization of your company need to be targeted at enhancing it, so you must pick those provider that are your ally, in the broadest sense: who understand that you are their primary customer and provide you with the essential tools to help you grow. Choose solutions that, in addition to offering services that help you resolve your instant technological issues – such as online sales or a delivery service -, accompany you to carry out digital marketing techniques that enable you to have real growth. The ideal is to seek a week-by-week development of at least 10% on gathered sales.

4. Make neighborhood

The success of innovation adoption does not end with the digitization of your processes, so that innovation allows you to continue and grow your business, it is necessary that you invite your consumers to take in through your digital channels. Let your restaurants understand that by purchasing straight on your site they support the entire worth chain: the business, the collaborators, shipment individuals and the end customer himself, because considering that there are no intermediaries, the collection of commissions lowers and your revenues increase. for the benefit of all.

5. Bear in mind that advancement is important

The brand-new digital environment requires a reassessment of the way of working and thinking about brand-new methods to connect with your clients to react to their needs. Undoubtedly, innovation is an essential element that, with right use, will help you gain back control of your organization, maintain its connection and promote its long-lasting growth.

The new regular will progressively depend on digital. Only by 2021, 2 out of 10 brand names and companies anticipate online consumption to represent more than 30% of their total sales, according to figures from the Mexican Association for Online Sales (AMVO ). The dining establishment market and home delivery services do not leave this pattern.

Both for conventional dining establishments, household ones and those that are still preparing to open, the crucial thing is to act that benefit the whole market, which means stopping considering digital tools to “participate in while all this occurs”, because it is the truth in which the business will unfold in the coming months. The crucial thing is to bank on thorough digital services that accompany them throughout the procedure and support their digital self-reliance so that they can continue to grow.