MessageBird, the Amsterdam-headquartered cloud communications company, has raised$ 200 million in Series C financing in a round led by Silicon Valley’s

Glow Capital. The new investment provides 2011-founded MessageBird a whopping$3 billion evaluation, and consists of involvement from Bonnier, Glynn Capital, LGT Lightstone, Longbow, Mousse Partners and New View Capital. Existing financiers Accel, Atomico and Y Combinator also followed on. Significantly, MessageBird spent its first 6 years mainly bootstrapped, claiming to have actually been profitable from day one. Aside from going through YC’s accelerator program, the company’s very first institutional financial investment was available in late 2017 when it raised

$60 million in Series A financing from U.S.-based Accel and Europe’s Atomico. TechCrunch comprehends that off the back of sped up growth, a$40 million Series B was silently closed in February 2019 from existing financiers, but never ever announced. Originally seen as a European or”rest of the world”rival to U.S.-based Twilio– using a cloud communications platform that supports video, text and voice abilities all wrapped up in an API– MessageBird has actually since repositioned itself as an “Omnichannel Platform-as-a-Service “(OPaaS ). The idea is to easily make it possible for business and medium and smaller-sized companies to interact with clients on any channel of their picking. Out of package, this includes assistance for WhatsApp, Messenger, WeChat, Twitter, Line, Telegram, SMS, e-mail and voice. Consumers can start online and then move their support demand or question over to a more convenient channel, such as their preferred mobile messaging app, which, obviously, can go with them. It’s all part of MessageBird creator and CEO Robert Vis’big bet that the future of client interactions is omni-channel.”Individuals think about live chat as a’live’channel, but [there’s] no ability to leap to other channels,”Vis told

me in June when the business launched its omni-channel chat widget and Intercom rival.” People still need to wait with a web browser window open for a reaction during peak times. With the launch of the first-ever omni-channel widget, clients can now choose to have a business return to them on WhatsApp, Messenger or the messaging platform of their option. This means no more consumers waiting in line, online, and representatives don’t get flooded with tickets and can much better handle client

relationships and action times”. In a call previously this week, Vis informed me that the Series C was raised from another location during lockdown, and comes at a time when business are significantly searching for”messaging-first”client interaction tools across channels. In part, he puts this down to the coronavirus pattern of companies wanting to move their sales and customer care online and totally remote, but concedes that with business sales cycles usually rather long, in many instances this expedited digitisation was already underway. MessageBird says one-third of its 15,000 consumers have actually now transitioned to utilizing its omnichannel cloud interactions items. The company is on track to do EUR300 million in annual earnings. Customers include Lufthansa Airlines, Heineken, Hugo Boss,

Rituals Cosmetics and SAP, in addition to fast-growing brands such as Uber, Glovo, HelloFresh and Deliveroo. To that end, MessageBird states the financing will be utilized to triple the size of its worldwide group and more broaden into its core markets in Europe, Asia and Latin America. Vis does not dismiss M&A activity, either, including both acqui-hires and companies with items or technology that can add worth to MessageBird’s omni-channel offering. One location the company is strengthening, for instance, is the automation capabilities of its”Flow Contractor”software, which intends to let customer service agents automate a portion of customer queries via AI-powered chatbots and Frequently Asked Question bots. The larger vision is that Circulation Home builder develops to become an RPA( robotic procedure automation)platform for external business messaging. Vis also states that MessageBird is now officially a”work from anywhere” business, although he was initially a little hesitant toward remote working. Now a complete convert, he says in many circumstances at MessageBird the option to work remotely has actually currently led to increased efficiency and a much better work-life balance. As the business continues to expand(and with an eye on a future IPO ), he also says that being remote-first ought to help with recruitment, mentioning skill as any fast-growing company’s greatest obstacle. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.