Meadow was when called the Amazon of weed. Now it’s attempting to be the Salesforce of weed, too.

Meadow, the maker of a popular point-of-sale system for marijuana dispensaries, is today introducing new tools for its clients. Called the Meadow Platform, it consists of 2 key tools for dispensaries: a client relationship manager (CRM) and a text messaging platform for mobile marketing. As the business puts it in the news release, this system is developed to let users push a button and offer more weed.

This system is designed to assist legal weed proprietors serve its client base with deep insights and targeted marketing– all while complying with the stringent policies governing the budding industry (pun intended).

Meadow’s POS system is extensively utilized throughout the legal marijuana market, providing sellers stock management, analytics, online purchasing and more. Because of policies, merchants have a wealth of information on their clients, which Meadow’s system can utilize for target marketing. Since these new functions are developed into the Meadow platform, instead of through a third-party add-on, Meadow says it’s safeguarded by the exact same security used throughout the rest of its platform.

Current policies make it difficult for dispensaries to market their wares. These retailers can not completely make use of modern marketing channels such as social media, leaving most merchants with restricted choices beyond signboards. Meadow’s new option brings standard marketing tools to dispensaries.

“Marketing is not one-size-fits-all, particularly in cannabis. Dispensaries require tools to select which customers they wish to speak to in order to send relevant messages and promos,” David Hua, CEO and co-founder of Meadow, said in a launched statement. “Let brand-loyal clients understand when their favorite brand names release brand-new stress, flavors, items or blends. Tell clients about new hours or delivery and pick-up options. Send reengagement deals to customers who have dropped off. When they have points to money in and include their point balance, let members of your loyalty program know. Tip-off VIPs when a limited-edition pressure appears and give them first dibs. This is the level of delight and sophistication that has actually been missing from marijuana marketing, and we’re very thrilled to debut it to dispensaries throughout California.”

David Hua, Harrison Lee, Rick Harrison and Scott Garman established Meadow in 2014. Ever since, the business has actually raised $2.1 million and participated in Y Combinator’s Winter season 2015 class. The company currently has 14 staff members.

Structure this item has actually constantly been part of Meadow’s objective, Hua tells TechCrunch. COVID-19 helped speed up the requirement.

” [Meadow] has constantly had three core concerns,” Hua stated. “The first was compliance, which we had a huge checkmark at the beginning of this year. The second was operational efficiency, and now marketing. These dispensary owners, especially in this COVID-19 world, can talk straight to their consumers again, bring in more profits and provide more info on what’s happening. Now they can utilize Meadow’s platform to do promotion codes, automated discounts, commitment rewards; we have all that. You could have a customer that’s ordering an early-bird unique at 9:00 am, and that’s a member of your senior group that gets 10% off. You can now send them a message relating to new topicals. Marketing simply ends up being more engaging.”

As soon as called the Amazon of weed, Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.