Through Influencer Marketing, business have the possibility of performing marketing methods in collaboration with acknowledged people on different online platforms.
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October 22, 2020 5 min
By: Fluvip, The Influencer Marketing Group.
Fluvip has more than 200,000 influencers in Latin America in its portfolio to promote company campaigns. More than 80%of the campaigns carried out between 2019 and 2020 are Instagram stories. Fluvip innovation business that developed an Influencer Marketing platform in Latin America, describes how influencers have become a coveted channel by companies when making their material known and why people are taking it from social media networks purchase choices and relationship with brand names, items and the experiences they can offer. Through Influencer Marketing, business have the possibility to carry out marketing methods in collaboration with popular people on different online platforms. Presently, there is a chance for brand names to benefit from social media networks, streaming platforms and’live ‘as an effective automobile to successfully reach consumers who are at house and who have changed their digital practices. Through testimonials, recommendations and publications, influencers suggest buying habits on a particular market, highlighting a particular product or service and preferring their sales. Image: Laura Chouette via Unsplash For Paulina Fagoaga, Fluvip’s country manager for Mexico,”an influencer is somebody who has the capability to customize other individuals’s behavior. The suggestionthat a relative, close person or person you admire, can affect a very high portion in the decisions we make regarding a product and services. What was formerly word of mouth between people, has now been transferred to various social platforms. Today there is a very strong market around this problem, which connects customers with influencers and establishes strategies
that permit them to attain fantastic returns”. The concept of Influencer Marketing is the power of suggestion and the closeness it creates with your conversation through publications, recommendations, and testimonials. The criteria used to determine the success of an influencer with his audience are: variety of fans, reach and engagement, expense per engagement, variety of impressions, traffic data, to name a few; But there are also a series of qualitative requirements that help to identify their real capability to influence such as character and mindset, the information of the profile, the line of communication and competence in relation to different topics. Fluvip has within its portfolio with more than 200,000 influencers in Latin America that, depending upon the characteristics of the project, the objective, scope, target and the specific requirement of each brand, they can employ. The most striking social media network today is Instagram, where more than 80%of the material managed in between 2019 and the very first half of 2020 were on this social network, although today the video format for platforms such as YouTube or TikTok has significantly increased its usage in recent months. According to the figuration and acceptance that people have in socials media Fluvip proposes the following classification: Celebs: Personalities who got their fame or acknowledgment with the public and were born in a place other than social networks.( stars, starlets, professional athletes, etc ). Influencers or Experts: Digital natives who have actually matured producing material on social digital platforms. Individuals who stand out for their proficiency in a particular location, occupation, category or trade and who, due to their worth, are attractive when sharing their understanding. Microinfluencers or specialists: These are accounts that have more than 10,000 fans on social media networks such as Instagram, since after this number visitors can be rerouted (swipe up)to other pages utilizing the story format. We can categorize them as” possible profiles”. Nanoinfluencers:
- They are individuals who have at least one follower, however who also create material with some periodicity and with worth for their audience. Image: Laura Chouette by means of Unsplash. “No matter the category you come from or the kind of influencer you are, the three most frequent errors individuals make are: Not being genuine, not being consistent and
- not having stories to tell. Social media network give an amazing opportunity to attempt, publish a picture, make a video, narrate. When he solves the requirements that his audience has and these can be from entertainment to education, the real success of an influencer is. Social media network have become a window for many things, they are a microphone with fantastic amplification, which also needs accountable habits. Our suggestion to individuals who are developing content is to speak with their fans, know what they like and what they can see as their audience modifications. They can not stop relating to them”,
concludes Paulina Fagoaga. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.