MarketerHire, a Los Angeles-based start-up backed by a multitude of executives from a few of the city’s most popular start-ups, released its brand-new service matching freelance marketing experts with open jobs noted on its platform.”
Today’s start-up economy depends on the proficiency of industry professionals as much or more than full-time generalists,” said Nick Green, co-founder and CEO of Thrive Market, a MarketerHire customer and financier, in a declaration. “For a great deal of high-growth business, it no longer makes good sense to develop a huge internal team; much better to utilize the very best professionals to get the job done, and MarketerHire allows that skill to be easily discovered and matched– and all remote.”
The company supplies a pre-vetted pool of marketing experts and matches those specialists with open positions posted by brands and companies based upon the certifications, education, skills and job information they send. Brands can generally fill their employment opportunities in just two days, the business stated.
The new upgrade to the company’s service supplies brands with a faster coordinating service based on artificial intelligence algorithms designed to parse available tasks over different characteristics across specific functions.
“The term ‘marketing’ has morphed to broadly incorporate a growing list of specific niche specializeds and platform-specific abilities– from SEO and SMS to Amazon and TikTok,” said investor Andy Appelbaum, handling partner of RiverPark Ventures and co-founder of Smooth, in a statement. “As the algorithms, finest practices, and expertise needed for efficient digital marketing rapidly evolve, organizations need instant access to specialist skill to fill spaces in their internal groups.”
The company already counts a customer base that includes Allbirds, Netflix, PUMA and Quip, and it pulls its marketing professionals from a roster of former marketing executives from business like Netflix, Sephora, Rothy’s, Facebook, Uber and Glossie. And the industry it’s taking on accounts for some $248.9 billion in company spending.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.