November 9, 2020 4 min read Viewpoints expressed by Entrepreneur contributors are their own

. Business without development isn’t company at all; it’s stagnation.

The reality is, half of the S&P 500 is predicted to be replaced over the next years. Leaders who choose stagnation will not see their companies stay or sign up with in the S&P’s ranks.Market-leading innovations aren’t usually developed by dreamers who just desire something various. Most terrific developments are borne of need, developed to solve issues that could not be dealt with any other way. For much better or even worse, the obstacles today’s business face are greater than ever before. While some will definitely fail to surmount them, others will rise to the difficulty with next-generation innovations.While that’s a high order, it’s possible. Here’s how to equate your toughest obstacles into innovations.Related: Requirement Is The Mom Of Invention 1. Ask customers about issues, not options Consumers are excellent at explaining problems, but they’re

very bad at looking beyond their existing reality. Most people were just great reservation hotel spaces up until Airbnb showed that cheaper, bespoke stays might be

had by leasing straight from property owners. The key is to check out in between the lines. Take websites: While many sites still aren’t enhanced for mobile devices, 6 in 10 consumers aren’t ready to set up business mobile apps. Ask customers with a strong user experience, they’ll adopt it without

question.2. Dig into demand-use spaces In some markets, need doesn’t match up with use patterns. A good example is contact-tracing apps. In the middle of a pandemic, people would surely be desperate for ways to know whether they have actually entered contact with somebody with Covid-19, right?Maybe, however these tools’user metrics tell a different story. In the three weeks after its launch, the French national contact tracing platform

dioxide out of the environment. At the time of Climeworks ‘starting, the marketplace for sequestered carbon was uncertain. Its founders forged ahead. By advertising stored carbon, Climeworks scored$75 million in financing in addition to a partnership with automobile huge Audi.Most excellent ideas do not start with dollar indications. Ask yourself what you’re enthusiastic about, and start there. You’ll discover your way financially, and you might even strike it huge. Related: 198 Free Tools to Assist You Through the Coronavirus Pandemic Now more than ever, the world requires innovation. If your company is going to make its mark, forget about discovering some evasive genius to employ. Start with problems, especially those that are doing real harm. Discover why other options have not worked, and fill that gap with something that alters the world. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.