A number of years ago, French President Emmanuel Macron started the Tech for Excellent Top by welcoming 50 tech CEOs to talk about the obstacles in the tech market and make some statements.

Generally, tech CEOs meet ahead of Viva Innovation, a tech occasion in Paris. This year, Viva Innovation had to be canceled, which suggests that tech CEOs could not get together, take a group image and state that they want to make the world a better location.

In the meantime, dozens of tech CEOs have selected to sign a common pledge. Despite the favorable impact of some technological developments, they collectively recognize that whatever is not best with the tech industry.

“Acknowledging that such development might be prevented by unfavorable externalities, consisting of unjust competition such as abuse of dominant or systemic position, and fragmentation of the internet; that, without proper safeguards, technology can also be utilized to threaten human rights and fundamental liberties or damage democracy; that, unless we implement proper procedures to combat it, some individuals and organizations inevitably utilize it for criminal functions, consisting of in the context of disputes,” the pledge says.

Among other things, business that sign the promise agree to cooperate when it comes to battling harmful content, such as kid sexual assault product and terrorist material. They promise to “responsibly address hate disinformation, opinion and speech adjustment.”

Surprisingly, they likewise agree that they should “contribute fairly to the taxes in countries where [they] run.” This has actually been an ongoing concern in between the French federal government and the U.S. government. The OECD and the European Union have likewise gone over implementing a tax on tech giants so that they report to tax authorities in each country where they operate.

Other dedications mention personal privacy, social inclusiveness, diversity and equity, fighting all sorts of discriminations and more. As the name recommends, the pledge focuses on using innovation for excellent things.

Now let’s discuss who signed the promise. There are some widely known names, such as Sundar Pichai from Alphabet (Google), Mark Zuckerberg from Facebook, Brad Smith from Microsoft, Evan Spiegel from Snap and Jack Dorsey, the CEO of Twitter and Square. Other business include Cisco, Deliveroo, Doctolib, IBM, OpenClassrooms, Uber, and so on

. Some nonprofit organizations likewise signed the promise, such as the Mozilla Foundation, Simplon, Tech for Good France, etc.

. But it’s more intriguing to see who’s not on the list. Amazon and Apple have selected not to sign the pledge. There have actually been discussions with Apple but the business ultimately picked not to get involved.

“Amazon didn’t want to sign it and I invite you to inquire directly,” a source near to the French president stated. The French federal government is clearly finger-pointing in Amazon’s case.

This is an odd relocation as it’s a non-binding promise. You can say that you wish to “contribute fairly to taxes” and then argue that you’re paying everything that you owe– tax optimization is not tax evasion, after all. Worse, you can state that you’re constructing products with “privacy by style” in mind while you’re actually constructing entire companies based upon individualized ads and micro-targeting.

To put it simply, the Tech for Excellent top was produced for picture chances (like this photo from 2018 listed below). Tech CEOs wish to be treated like presidents, while Macron wishes to place himself as a tech-savvy president. It’s a win-win for them, and a wild-goose chase for everybody else.

Some not-for-profit organizations and governance groups are actually working hard to develop digital commons. Big tech business are using the same lexicon with these greenwashing-style projects.

In 2018, hundreds of organizations signed the Paris Call. In 2019, the most significant social networks business signed the Christchurch Call. And now, we have the Tech for Great Call. Those calls can’t replace appropriate regulation.

Image Credits: Charles Platiau/ AFP/ Getty Images

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.