French start-up Ankorstore has actually raised a $29.9 million Series A round (EUR25 million) with Index Ventures leading the round. Existing investors GFC, Alven and AglaƩ are also participating.

Ankorstore is building a wholesale marketplace that connects independent store owners with brands offering household products, maple syrup, headbands, bath salts, stationery items and a lot more. That list alone needs to advise you of area shops that offer a ton of cutesy stuff that you don’t always need but that tend to be popular.

The company deals with 2,000 brands and 15,000 stores. And the startup isn’t just linking buyers and sellers as it has a clear set of guidelines. For example, the minimum first order is EUR100, which means that you can try out brand-new items without ordering numerous items simultaneously.

By default, Ankorstore withdraws the cash 60 days after placing an order. Brands make money upon shipment. And of course, purchasing from a number of brands through Ankorstore need to simplify your admin tasks.

Ankorstore is currently reside in eight nations– France, Spain, Austria, Germany, Belgium, Holland, Switzerland and Luxembourg. France is the biggest market followed by Germany. Up next, the startup plans to launch in the U.K. in 2021.

In many methods, Ankorstore reminds me of Faire, the wholesale marketplace that has actually raised numerous millions of dollars in the U.S.

“There are a number of various retail marketplaces connecting merchants with makers and brands. Where our company believe we vary remains in our clear concentrate on the independent shop owner, using the tools and the terms that make it actually easy and affordable to find and access a few of the most preferable up-and-coming brand names,” Ankorstore co-founder Pierre-Louis Lacoste said.

Given that the startup is working with small providers, opportunities are they’re only offering their items in Europe. So there must suffice room for a European leader in that area that I would describe as wholesale Etsy-style marketplaces with a strong concentrate on curation.

Image Credits: Ankorstore Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.