How to Turn Your Idea into a Service

December 16, 2020 1 minutes checked out

Viewpoints revealed by Entrepreneur contributors are their own.

Gabi Lewis is the co-founder of Magic Spoon, a direct-to-consumer business that offers high-protein, low-sugar, gluten-free and keto-friendly cereal. In this clip from an episode of “The Start-up Story” podcast, Lewis discusses starting a business, particularly what items and services to pursue and how to move your concepts forward. His suggestions:

1. Choose an concept that’s not too sexy– try to find something that has a substantial market but that others have overlooked
2. Model your item to provide to people to attempt
3. Concentrate on your product’s strength and benefits, as you’ll need to make trade-offs

Related: Take Your Item Idea From Principle to Reality