St. Louis-based voice assistant start-up Disruptel is announcing that it has raised $1.1 million in seed financing.

The cash comes from a remarkable group of financiers who appear well-aligned with what the start-up is intending to do– specifically, construct a voice assistant that can offer comprehensive information about what’s taking place on your TELEVISION screen. Those investors include PJC and Progress Ventures (which led the round), together with DataXu co-founder and previous CEO Mike Baker, Siri co-founder Adam Cheyer, Sky executive Andrew Olson and DataXu co-founder Bill Simmons.

Disruptel CEO Alex Quinn told me that he began to pursue the concept in high school– the initial idea was more focused on TELEVISION gesture controls, however he chose that there was a larger chance in the fact that “wise TVs don’t know what’s going on their own screen.”

So he said Disruptel has actually developed technology that has “a contextual understanding of whatever that’s occurring on the screen– every item, all of that data.” For example, you could use the innovation to ask your TV, “Who is the person in the brown shirt?”

Quinn’s description reminded me of Amazon’s X-Ray technology, which can inform you about the stars on-screen, as well as extra trivia about whatever motion picture or TELEVISION you’re viewing on Amazon Prime. Disruptel’s flagship item Context is a voice assistant developed to work with wise Televisions and their remotes. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.