Digital advertising company Kargo is launching a new product and brand-new organization unit called Fabrik.

Founder and CEO Harry Kargman described that Fabrik is a content management system created for publishers’ contemporary requirements and integrated with Kargo’s marketing innovation.

Kargman suggested that he sees this as part of Kargo’s wider objective of “saving publishing.” That may seem like a tall order for an advertisement service, however he stated the business has tried to do that “by driving remarkable ad experiences and monetization.” And yet, he’s concerned recognize, “That’s insufficient.”

In specific, Kargman came to understand that lots of sites have “excessive weight” and load far too gradually (to illustrate his point, he loaded the TechCrunch homepage, and it was certainly slower than I would like). This drives readers away and likewise has a harmful effect on Google search rankings.

So the goal with Fabrik is to develop a “lightning fast” web experience, which you can see on your own on the OK Magazine site. Fabrik says that a person of the essential actions to accomplishing this speed is by eliminating the need for third-party trackers and plugins– in reality, Kargman described plugins as “the death of the internet” and told me he often asks publishers, “Do you want to earn money, or do you want to have a lot of plugins?”

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.