AfterShip released in 2012 to assist online sellers track plans throughout different carriers, but ever since it has constructed a suite of data analytics tools covering almost every action of the shopping experience, from email marketing to client retention. The Hong Kong-headquartered startup announced today it has actually raised a $66 million Series B led by Tiger Global, with participation from Hillhouse Capital’s GL Ventures.

AfterShip’s last round of funding was a $1 million Series A in 2014. Co-founder Andrew Chan told TechCrunch that the business has actually been profitable because its launch and grew mainly through word-of-mouth referrals and collaborations, like a Shopify integration, that improved its profile. However the company recently added a sales group and will use its latest capital on international hiring for sales and client assistance. It likewise prepares to launch brand-new products and broaden even more in the United States, where about 70% of AfterShip’s customers lie.

The company’s software application enables sellers to track shipments made through more than 740 carriers and manages more than 6 billion deliveries each year. AfterShip’s partners with about10,000 companies, including a few of the greatest names in e-commerce: Shopify (where it is used by 50,000 merchants), Magento, Squarespace, Amazon, eBay, Etsy, Groupon, Rakuten, Wish and retail brands like Dyson and Inditex.

A top quality delivery tracking page and email created with AfterShip’s software application

AfterShip’s core item is its shipment tracking platform, however it likewise makes apps for buyers, including self-service returns and bundle tracking, and sales and marketing tools for merchants that let them get more usage out of data from shipments. Chan explained that plan tracking is also a user engagement tool for sellers that lets them show more product suggestions and promos to shoppers. AfterShip’s tools enables merchants to develop their own branded tracking pages and notifications. Other functions permit them to track the performance of various carriers, produce email marketing projects and increase client retention.

Its CRM capabilities help AfterShip distinguish from other delivery tracking aggregator suppliers.

“When we consider our vision, we take a look at what Salesforce is doing, however is there an e-commerce Salesforce that can cover more topics for sales people to utilize,” Chan stated.

In press declaration, Pangfei Wang, worldwide partner at Tiger Global, stated, “AfterShip leads the charge in making the shipping process more transparent and trustworthy for customers and companies alike. As development in e-commerce spirals ever upward, we are thrilled to partner with AfterShip and its management group as they continue to advance technology in this critical and broadening industry.”

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.