These simple metrics will tell you if your start-up is all set to scale by RJ Shara | Jul 21, 2021 | Startups | 0 comments Tae Hea Nahm Contributor Share on Twitter Tae Hea Nahm is co-founder and handling director of Storm Ventures and is the co-author of the “Survival to Thrival” book and podcast series. For more, visit <a href="https://unlock.survivaltothrival.com/">Unlock</a>, his online resource. </div> </p></div> </div> <p id="speakable-summary">Finding go-to-market fit (GTM) is a turning point for a start-up. It means you have actually found a repeatable formula for finding and winning lead that can be written into a repeatable GTM playbook. But prior to you scale up your sales and marketing, you should inspect the metrics to ensure you’re all set.</p> <p> How do you know when your startup is prepared to scale? I’ll assist you answer this using numbers you can determine on a napkin.</p> <p>You need to consider 3 metrics– gross churn rate</strong>, the <strong>magic number</strong>and <strong>gross margin</strong>. With these, you can measure the health and success of your business. By integrating them into an easy formula, you can get your <strong>LTV: CAC </strong>ratio (long-term customer value to consumer acquisition cost), which is a procedure of your service’ long-lasting financial outlook. If the LTV: CAC is over 3, you’re ready to scale.</p> <div class="article-block block--pullout block--right"> <blockquote><p> Whatever your specific company, it’s worth investing some time with these metrics to find realistic targets that will push LTV: CAC over 3. Otherwise, you may be in risk of running off a cliff. </p></blockquote></div> </p> <p>Let’s unload the three basic metrics:</p> <p><strong>Gross churn rate (GCR) </strong>is a measure of <em>product-market fit (PMF)</em>. GCR is the portion of repeating profits lost from consumers that didn’t renew. It answers the concern: Do your consumers stick with you? If your consumers do not stick with you, you haven’t found PMF.</p> <p>GCR = Lost regular monthly recurring revenue/ Total MRR.</p> <p><strong>Example: </strong>At the beginning of March, the business brought in $60,000 in MRR. By the end of the month, $15,000 worth of contracts didn’t restore.</p> <p>GCR = $15,000/ $60,000 = 0.25, or 25% GCR.</p> <p><div class="extra-crunch-offer-container"></div> <p><img decoding="async" src="http://feeds.feedburner.com/~r/techcrunch/startups/~4/xfPX6WdDyfM" height="1" width="1" alt="" /> <img loading="lazy" decoding="async" src="http://feeds.feedburner.com/~r/techcrunch/startups/~4/xfPX6WdDyfM" height="1" width="1" /> Article curated by <a href="https://rjshara.biz">RJ Shara</a> from <a href="http://feedproxy.google.com/~r/techcrunch/startups/~3/xfPX6WdDyfM/">Source</a>. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. 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