Butternut Box, a London-based fresh canine food company with a tech-driven platform that delivers HelloFresh-style, catered dog food, has actually raised $55.4 million (EUR47.2 million) in a funding round led by L Catterton, the consumer-focused personal equity firm.White Star Capital, Five Seasons Ventures and Passion Capital likewise participated. We covered their early funding round back in 2017.
Established in 2016, Butternut Box expenses itself as a “human-grade, fresh canine food company” with a “customized dietary offering” driven by its own tech platform.
Jean-Philippe Barade, partner, L Catterton Europe, and head of the firm’s London office, commented, “We have long been impressed by how Butternut Box has actually developed itself as the relied on brand of option in the U.K. among a loyal base of pet owners … Butternut Box continues to leverage its innovative digital platform to raise the bar in the growing pet food market.”
Led by Goldman Sachs alumni Kevin Glynn and David Nolan, the company states its exclusive algorithm recognizes the number of calories each individual pet dog requires based upon age, weight, type, activity levels and body condition, and after that pre-portions this amount into daily portions.
It also makes its own “natural” canine food, due to the fact that research studies reveal that pets fed a natural diet have a longer life capability than those fed upon industrial canned products — — approximately three additional years, a long time in pet dog years. Considering that British pet dog owners spend over ₤ 200 million in vet’s fees, overfeeding and unhealthy food is a crucial problem for owners.
However, Butternut Box is not alone; they are taking on Lily’s Kitchen area, Tails.com and Natural Impulse for this financially rewarding new market.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.
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