Shein’s secrets to achieve success in ecommerce and possibly to unseat Inditex

The Chinese clothes brand is exceptionally popular with Latina millennials and centennials during the pandemic. What has been your secret?

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.