Intuit’s $12B Mailchimp acquisition has to do with broadening its small business focus

At first blush, the $12 billion Intuit-Mailchimp offer might not make a heck of a great deal of sense. People tend to pigeonhole business, and in this case they might see Intuit as simply a monetary software company and Mailchimp as an email marketing firm and absolutely nothing more. If that’s as far as your perspective goes, the offer is confusing. From a broader lens, nevertheless, there’s more to both business than you might believe.

Let’s start with Intuit. If you go to the company website and scan the item set, it’s plainly all about managing financial resources for customer and small companies alike. The latter classification appears to be what the business wants to exploit and expand upon with this deal.

Prior to yesterday’s news, Intuit’s greatest acquisition had actually been on the consumer side purchasing Credit Karma for $7.1 billion last year. That deal provided the business’s customers a method to access their credit history beyond the big 3 reporting business: Experian, Equifax and TransUnion. Obviously not content with only that deal, it set its sights on Mailchimp to toss some cash at the business side of the house.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.