Ineffective allocation of marketing funds can lead to unreliable targeting, income loss, decreased productivity and even business closure, however there are tested ways of avoiding these pitfalls, even in the middle of spending plan cuts.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.
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