“Provided my experience with Pectiv, it is my earnest belief that solving customers’ problems need to be the overarching viewpoint assisting a startup in any sector.” Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.