Setbacks are inevitable for any business, but for fast-growing business in particular, scaling and resources can be some of the biggest difficulties. That’s why selecting the right marketing tools is crucial for long-lasting success. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.