‘Barbie’ Was a Publicity Machine– Here’s How Barbie and 4 Other Smash Hits Mastered the Art of Marketing

‘Barbie’ supposedly had a $150 million marketing spending plan, and it went beyond that figure in its opening weekend. Here’s how their marketing group pulled it off. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.