Starting a new company can be a satisfying and exciting venture, but it also features its fair share of challenges. Here are some typical challenges to avoid when beginning a new company. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.