Why Business Owners Must Rely on Data (and Not Suspicion) When Making Marketing Choices

Business owners frequently depend on gut feelings and viewpoints instead of data and metrics when it comes to marketing decisions. When it comes to marketing choices, Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.