Why Smart Brands Are Producing Their Own National Days

Creating a National Day or awareness campaign around the concern your business exists to resolve can turn one date on the calendar into a repeating engine for earned media, education, search visibility and brand authority. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.