Global Brands Keep Making the Same Mistakes in Small Markets. Here’s How to Prevent Them. When they copy their playbook instead of including real local specialists from planning through measurement,

Worldwide brand names stop working in smaller markets. When they copy their playbook rather of including true regional experts from planning through measurement, Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.