Paired pulls in $3.6 M to encourage more couples to get cosy with app-based relationship care
Can an app enhance your romantic relationships? The creators behind Paired, a “relationship care” app for couples, think it can. And since launching in October, with $1M to kick things off, they’ve convinced 5,000+ coupled-up others to attempt their custom mix of partner tests, “relationship complete satisfaction” tracking, and audio ideas from professionals — — to try […] The app can be utilized by just one half of a couple — for solo relationship support/self-care, if preferred — but users have the option to set with their partner to switch responses to relationship questions in order to encourage discussion. The idea isn’t to change couples therapy, per Shanahan. He points to a study Paired commissioned from the Open University and University of Brighton — which he says showed that couples who used the app over the course of 3 months saw on average a 36%increase in their “relationship satisfaction”.”We like Kevin & Diego’s vision to bring joy and health to relationships and be the international category leader for relationship management. …
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