Advertima calls $17.5 M for computer system vision-powered behavioral analytics for in-store retail

by RJ Shara | Jul 28, 2020 | Startups

Swiss computer vision startup Advertima has raised a EUR15 million Series A( ~ $17.5 million) to build out a machine finding out platform for physical retailers to ‘ upgrade’ the shopping experience by means of real-time shopper behavior analytics. The round is led by existing investor, Fortimo Group, a Swiss property business. Fed by visual sensing units, Advertima’s platform […]
If the Person IDs are relentless it could enable a merchant to re-identify an individual through the Advertima aesthetically tracked behavioral data– and then be in a position to plug these offline shopping habits’insights ‘into an identity-linked customer database or link it to an advertisement profile that’s maintained by a tracking giant or information broker for ad targeting purposes. For its cashierless check-out item, Advertima’s system tracks clients around the store and may interact the ID to a merchants’ POS in order to generate the expense. Advertima was established back in 2016 and has so far forged partnerships with Switzerland’s largest retailer, Migros and the international grocer SPAR, to deploy its tech. Advertima is at the cutting-edge of technology in the retail area. …